About: Boost Background

About Boost Mobile®

Boost Mobile® is a lifestyle-based telecommunications brand focused on offering premium Pay As You Go wireless phones and voice data services to the youth market. Boost Mobile is among the fastest growing wireless services in the U.S. and now has 4.3 million customers – the majority of which are under the age of 25. According to customer surveys, the top reasons why young people choose Boost Mobile are for the "Boost Walkie-Talkie," "Company I can trust," "Treats me like a valued customer" and "Rewards me for being a loyal customer."

Boost Mobile Brand Positioning Statement

Especially for street-savvy, irreverent youth who live large, yet hunger for the next level in their lives. Boost Mobile is the premium, youth-focused communications network and instant gateway to opportunities that enables them to boost their lifestyle and status in ways that matter.

Target Customer

Boost Mobile exclusively targets multicultural consumers ages 14 to 34. Everything Boost does, from product development and sales to customer service and marketing is designed and implemented to “Boost” the lifestyle of this demographic. As a result, 90% of Boost subscribers would recommend Boost Mobile to others, and two-thirds of Boost subscribers have friends or family using Boost Mobile.


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