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BOOST MOBILE 'MONTHLY UNLIMITED' SERVICE SAVES CONSUMERS MORE THAN $240/YEAR COMPARED TO NEW VIRGIN MOBILE PLAN FOR COMPARABLE SERVICES

04.09.09

Virgin Mobile Customers on Newly Announced $49.99/Month Voice-only Plan Pay Extra for Text Messaging, Web and More, Compared to All-Inclusive $50/Month Plan from Boost Mobile

IRVINE, Calif. – Not all unlimited prepaid cell phone plans are created equal. The recently launched Virgin Mobile $49.99/month plan can actually cost consumers closer to $72/month when fees for text messaging, Web and telecom taxes are added in. Alternatively, consumers get superior value – a savings of more than $240 a year – with Boost Mobile’s flat-rate prepaid plan, which offers unlimited nationwide talk, text and multimedia messaging, wireless Web access and nationwide Walkie-Talkie that reaches more than 274 million people in more than 15,800 cities across the U.S. for an all-inclusive price of $50/month.

While the Virgin Mobile plan includes unlimited talk, those looking to send text messages will need to pay an additional $10 per month. Research shows that text messaging is on the rise, closing in on mobile phone calls as consumers’ communication of choice. According to CTIA (Cellular Telecommunications Industry Association), text messaging traffic grew to more than 75 billion messages per month in the United States in 2008, up from 7.2 billion per month in 2005.

“Our customers are very connection-centric, which means they use their phones to not only talk, but also to send texts, find sports scores or weather on the mobile Web and instantly connect with people via Walkie-Talkie, which is why we offer all these unlimited services in our popular all-you-can-eat plan,” said Matt Carter, President at Boost Mobile. “Others may try to compete, but we are confident that our offering is still the best value in the prepaid marketplace and provides consumers with a comprehensive suite of services that they are looking for from their wireless provider at an affordable price.”

In addition to saving consumers more than $200 per year, Boost Mobile’s plan, unlike Virgin Mobile’s plan, offers consumers picture messaging, text messaging, Web access and the popular Walkie-Talkie feature. Boost Mobile offers the fastest national “push-to-talk” network available in the prepaid industry.* More than 90 percent of Boost iDEN customers surveyed say they use nationwide Boost Walkie-Talkie, and 70 percent of those customers use the service daily.

For more information about the Monthly Unlimited plan, please visit www.boostmobile.com.

Monthly base advertised price	$50 unlimited talk, text, web & walkie-talkie	$49.99 unlimited talk
unlimited text	Included	$10
unlimited web	Included	$10 50MB Data Pack
walkie-talkie	Included	n/a
roaming charges (assumes 15min. travel/month)	None	none
convenience fees	none	none
telecom taxes	Included	$4*
total monthly price	$50	$73.99

About Boost Mobile
Boost Mobile, the prepaid division of Sprint Nextel (NYSE: S), redefines value for wireless consumers with its 'Monthly Unlimited' service, offering unlimited anytime calling, text messaging, wireless web and exclusive Boost® Walkie-Talkie service with a national calling area for $50 a month. Boost Mobile 'Monthly Unlimited' offers flat-rate, nationwide service in 15,800 cities throughout the United States on the Nextel National Network – all with no additional telecom taxes, activation, roaming, traveling or long distance fees. Boost Mobile offers a selection of quality handsets from Motorola, ranging from entry-level to high end, as well as worry-free calling plans that enable customers to pay by the minute, day or month. Boost-branded wireless phones are available nationwide at nearly 20,000 major retail stores including Best Buy, Radio Shack, Target, Wal-Mart; Sprint retail stores and independent wireless dealer locations; with Re-Boost® available at approximately 100,000 locations throughout the U.S. Purchase and experience Boost Mobile on the Web at MySpace, Facebook, Twitter and www.boostmobile.com.

Media Contacts:
Boost Mobile Media Bureau
Office: 949.748.3440
Email: Press@BoostMobile.com