05.01.09
Boost Mobile Joins Forces with Motorola as Title Sponsor of Racing Star Danica Patrick’s Andretti Green Racing IndyCar
INDIANAPOLIS – Boost Mobile, the prepaid division of Sprint Nextel (NYSE: S) that redefines value for prepaid wireless consumers, and Motorola, Inc. (NYSE:MOT) today unleashed the new paint scheme for Danica Patrick’s lucky #7 car with the announcement of a Boost Mobile sponsorship. Patrick unveiled the new IndyCar design today by driving it down the tarmac at the Indianapolis International Airport. For the remainder of the 2009 IndyCar Series season, Patrick will sport a jet-black Boost Mobile/Motorola/Andretti Green IndyCar with eye-catching, electric orange accents.
“Danica Patrick is the perfect representation of the Boost Mobile brand as she is unconventional, has edge and attacks the competition like Boost attacks the prepaid wireless market,” said Matt Carter, president, Boost Mobile. “Boost Mobile has a long history with Motorola and is excited about the opportunity to work with Danica and Andretti Green Racing to broaden the Boost brand and appeal to Danica fans everywhere.”
“Solid and generous support from sponsors like Boost Mobile and Motorola keep me on the fast track to victory,” said Danica Patrick. “Boost Mobile’s signature live-on-the-edge spirit is definitely in tune with my competitive fire – and it will help take Andretti Green Racing up a few notches with a new attitude.”
Since 2007, Motorola has served as title sponsor of Patrick’s IndyCar and provider of two-way communication solutions for all four Andretti Green teams. Motorola has been involved in open wheel racing for more than a decade and with Andretti Green Racing for the past six seasons. Motorola will continue to provide communication solutions to Andretti Green as well as promote its brand and products through the sport.
“At Motorola, partners like Boost Mobile and sponsorships such as Danica Patrick/Andretti Green Racing are key to our brand success,” said Jean-Pierre Le Cannellier, senior director of North America marketing, Motorola Mobile Devices. “We are thrilled to kick off this joint sponsorship as Danica prepares to race in the Indianapolis 500 and as we introduce our latest Push-To-Talk1 device.”
Coupled with the Boost Mobile $50 Monthly Unlimited cell phone plan, the innovative Motorola Clutch i465 combines the power of Push-to-Talk and the convenience of a QWERTY keyboard. The Clutch satisfies the unlimited communication needs of even the most serious texters and talkers. The Motorola Clutch will be available from Boost Mobile in Q2 2009.
In celebration of this new partnership, Boost Mobile and Motorola also announced today the Pop Your Clutch sweepstakes at www.popyourclutch.com. Hard-core texters, talkers and Indy fans can register for a chance to win a grand prize trip package to the August 23, 2009 Indy Grand Prix of Sonoma in Sonoma, Calif. and one of 10 Motorola Clutch i465 handsets, plus $150 of Boost Mobile service that will be given away after each of the 14 IndyCar Series events, starting with the Indianapolis 500.
Additionally, as part of the Pop Your Clutch sweepstakes, if Patrick wins the Indianapolis 500 on May 24, Boost and Motorola will give away 500 Motorola Clutch i465 handsets with $300 of Boost Mobile service to each of the winners.
Boost Mobile offers affordable alternatives to long-term wireless contracts, providing flexible payment options and value for cost-conscious consumers including the Monthly Unlimited prepaid plan that includes nationwide talk, text and Walkie-Talkie for $50 a month. Motorola, the exclusive handset provider for Boost Mobile, offers consumers easy-to-use and durable devices ranging from entry-level to feature-rich. Shipping is always free when purchasing handsets at www.boostmobile.com.
NOTE: Images will be available via AP wire service shortly.
About Boost Mobile
Boost Mobile, the prepaid division of Sprint Nextel (NYSE: S), redefines value for wireless consumers with its 'Monthly Unlimited' service, offering unlimited anytime calling, text messaging, wireless web and exclusive Boost® Walkie-Talkie service with a national calling area for $50 a month. Boost Mobile 'Monthly Unlimited' offers flat-rate, nationwide service in 15,800 cities throughout the United States on the Nextel National Network – all with no additional telecom taxes, activation, roaming, traveling or long distance fees. Boost Mobile offers a selection of quality handsets from Motorola, ranging from entry-level to high end, as well as worry-free calling plans that enable customers to pay by the minute, day or month. Boost-branded wireless phones are available nationwide at nearly 20,000 major retail stores including Best Buy, Radio Shack, Target, Wal-Mart; Sprint retail stores and independent wireless dealer locations; with Re-Boost® available at approximately 100,000 locations throughout the U.S. Purchase and experience Boost Mobile on the Web at MySpace, Facebook, Twitter and www.boostmobile.com.
About Motorola
Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $30.1 billion in 2008. For more information, please visit www.motorola.com
About Andretti Green Racing
Founded in December 2002, Andretti Green is based in Indianapolis, Indiana, and is owned and operated by partners Michael Andretti, Kim Green and Kevin Savoree. Andretti Green’s family of companies has grown to include Andretti Green Racing, Andretti Green A1, Andretti Green Canada, Andretti Green Promotions and Andretti Green Toronto. Andretti Green Racing, which stands as the winningest team in Indy Racing League history, fields a series-high four full-time entries in the IndyCar Series and two Firestone Indy Lights cars. Andretti Green boasts three IndyCar Series championships (2004, 2005 and 2007), one Firestone Indy Lights title (2008) and has won the Indianapolis 500 twice (2005 and 2007).