05.02.08
IRVINE, Calif. – Boost Mobile®, a wholly-owned division of Sprint Nextel (NYSE: S), announced that it has selected 180 LA as its new marketing agency of record. Effective immediately, 180 LA will provide a breadth of integrated marketing and strategic branding services, including TV, print, radio and out-of-home advertising campaigns aimed at reinforcing Boost’s brand equity in the marketplace, and helping the lifestyle brand reach its target customers in both traditional and non-traditional manners.
As a part of the one-year agreement, 180 LA also will collaborate with Mindshare (Boost’s media agency of record), Freeestyle Interactive (Boost’s interactive agency of record) and other marketing firms supporting Boost Mobile to drive consistent creative execution through all consumer touch points.
“After a lengthy review which began with more than 40 agencies and included assigning actual projects to determine how the agencies would work with us in a real-world scenario, there is no question we made the best choice with 180 LA,” said Caralene Robinson, Boost Mobile’s Director of Brand Marketing and Entertainment. “180 LA demonstrated exceptional integrated marketing skills, a fresh perspective, great passion and an intense desire to work with Boost. Their innovative and breakthrough ideas will enable Boost to continue to maintain its leading position in the wireless space as a pioneering, differentiated brand, and we are delighted to work with them.”
180 LA will immediately begin work on Boost Mobile’s next integrated marketing campaign. Expected to launch this summer, the campaign will seek to reinforce Boost’s irreverent, humorous and edgy lifestyle brand, while building emotional connections with young consumers.
About 180 LA
180 www.180amersterdam.com and www.180LA.com is an international creative agency with offices in Amsterdam and Los Angeles. 180 employs 160+ people from over 25 countries. 180’s client roster includes adidas International, Sony Consumer Electronics USA, Sony Corporation, MTV, Opel (General Motors Europe), Amstel Beer, Glenfiddich, Omega Watches and Dr. Pepper.
About Boost Mobile
Based in Irvine, California, Boost Mobile, a division of Sprint Nextel Corporation, (NYSE: S), is a lifestyle brand focused on offering premium Pay As You Go wireless phones and services to the youth market. Boost is among the leading prepaid wireless services in the U.S. and now has 4.6 million customers - the majority of which are under the age of 25. Boost-branded wireless phones and services are available at national retailers, independent wireless dealers and convenience stores. Purchase and experience Boost on the Web at www.boostmobile.com.