TOP VIDEO GAME AND ENTERTAINMENT INDUSTRY INSIDERS SHARE SECRETS OF SUCCESS WITH HISTORICALLY BLACK COLLEGES AND UNIVERSITIES STUDENTS AT “GAME BEHIND THE GAME” PRESENTED BY BOOST MOBILE AND MOTOROLA

- Gaming Gurus, National Magazine Editors, Songwriters and More Headline Appearances as Part of nine-week VIBE Game Club Tour -

IRVINE , CA - October 31, 2005 - Boost Mobile® and Motorola have joined forces to present the innovative “Game Behind The Game” forum during the VIBE Game Club Tour at Historically Black Colleges and Universities (HBCU) this fall. 

The nine-week program, hosted by radio personality and HBCU alumni Steph Lova, features some of the industry’s brightest stars sharing real-life experiences and secrets of success with aspiring HBCU students. From MTV’s “Making the Band” alumni Alison Stanley and Christopher Sainsbury to EA Sports web developer Mike Johnson and ESPN The Magazine deputy editor Kenny McAlister a diverse mix of industry insiders will represent the wide range of opportunities within video game and entertainment related career fields. 

“The ‘Game Behind the Game’ forum offers students at Historically Black Colleges and Universities a chance to get a head start on determining their career paths,” says Daryl Butler, senior manager of events and sponsorship, Boost Mobile.  “This outstanding group of panelists is a direct reflection of the students themselves, which helps further their vision of what it takes to succeed.”

“Game Behind the Game” is designed to give students an opportunity to hear about the business of video game and entertainment first-hand from some of the industry’s leading talents.  By encouraging dialogue between the students and alumni in the industry, Boost Mobile and Motorola are providing the tools to help boost young people to the next level in life.

About Boost Mobile

Boost Mobile™ is a lifestyle-based telecommunications brand that is dedicated to boosting the lives of today’s young people by contributing to youth development programs.  Boost’s community relations efforts, which include “Game Behind the Game,” support to local chapters of Big Brothers Big Sisters, Boost Mobile Ahead of the Game youth basketball camps and more, are helping young people enhance their lifestyle and status, and build stronger connection and greater independence.

Based in Irvine, California, Boost Mobile, LLC, a subsidiary of Sprint Nextel Corporation, (NYSE: S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market.  Boost is one of the fastest growing wireless services in the U.S. and now has more than 1.7 million customers - the majority of which are under the age of 25.  Boost-branded wireless phones with its exclusive Boost™ Walkie-Talkie service and Re-Boost® Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities. Experience Boost on the Web at www.BoostMobile.com.

“Game Behind the Game” Calendar:

Contacts:

• Sheila Eldridge, Miles Ahead Entertainment, 201-722-1500
• Tracy Anderson, Miles Ahead Entertainment, 201-722-1500