05.14.08
IRVINE, Calif. – Boost Mobile®, a youth lifestyle brand and division of Sprint Corporation (NYSE: S), today named Matt Carter as senior vice president and general manager. Carter, whose leadership and telecom experience spans more than 20 years with such well-known companies as Bristol Myers, Coca-Cola, Leap Wireless and BellSouth, will now lead Boost’s operations, including the Marketing, Sales and Distribution, Product Development, Finance and Customer Service departments.
Most recently, Carter served as senior vice president, base management at Sprint, where he was responsible for driving a coordinated marketing effort to the customer base.
“I am tremendously excited about joining Boost Mobile. The division’s unique approach to pay as you go wireless and the youth market are a natural fit with my wireless industry expertise, background in brand strategy, and passion for building compelling, disruptive and innovative brands. I am enthusiastic about the future of Boost and look forward to championing its successful business and brand- without missing a beat.”
Carter holds a bachelor’s degree from Northwestern University, Evanston, Ill., and an MBA from the Harvard Business School.
About Boost Mobile
Based in Irvine, California, Boost Mobile, a division of Sprint Nextel Corporation, (NYSE: S), is a lifestyle brand focused on offering premium Pay As You Go wireless phones and services to the youth market. Boost is among the leading prepaid wireless services in the U.S. and now has 4.6 million customers - the majority of which are under the age of 25. Boost-branded wireless phones and services are available at national retailers, independent wireless dealers and convenience stores. Purchase and experience Boost on the Web at www.boostmobile.com.