BOOST MOBILE PAY-AS-YOU-GO WIRELESS PHONES AND SERVICES NOW AVAILABLE AT SELECT MEIJER STORES
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160 Meijer Retail Stores in the Midwest are Now Offering Boost Mobile’s Pay-As-You-Go Wireless Phones and Services
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IRVINE , CA - January 31, 2006 - Boost Mobile®, a lifestyle-based telecommunications brand that develops and distributes wireless communications products for the youth market, today announced that 160 Meijer retail stores in the Midwest are now offering Boost Mobile’s Pay-As-You-Go wireless phones and services. Meijer stores are the latest retail channel carrying Boost Mobile phones and services joining other retailers including Target, Wal-Mart and Best Buy.
“Strategic retail distribution is paramount to the success of any wireless service provider,” said Michael Lanzon, vice president of sales, Boost Mobile. “With the addition of Meijer’s store locations in the Midwest, Boost’s nationwide distribution strategy continues to provide customers with added flexibility in where they can purchase Boost’s pay as you go products and services.”
Now available at Meijer stores are Boost Mobile’s feature-packed Motorola i415 and clamshell i450 wireless phones, both offered under $100. For a suggested retail price of $49.99 for the i415 and $79.99 for the i450, both phones come equipped with Boost™ Walkie-Talkie that offers instant nationwide communication at the touch of a button, large color screens (130 x 130), Java®-enabled games and applications, picture viewer, Boost™ Multi-Media Messaging, text messaging, wireless web, polyphonic and voice ringtones and GPS functionality.
“At Meijer, we like to offer customers options and feel that Boost Mobile allows young people an affordable means for mobile communication,” said Judith Clark, director of communications, Meijer.
Boost Mobile customers pay for minutes only as they need them through the purchase of Re-Boost® Cards, also available at Meijer stores. There are no credit checks, hidden charges or monthly bills. Re-Boost Cards are available in $20, $30 and $50 denominations. Boost Mobile Pay-As-You-Go pricing provides maximum value to youth customers by offering competitive peak and off-peak rates that meet their lifestyle needs. Calls are 20 cents per minute Monday through Friday, 7:00 a.m. to 9:00 p.m., and 10 cents per minute after 9:00 p.m. Monday through Friday and on weekends (long distance calling and roaming included at no extra charge). Boost™ Walkie-Talkie is $1.50 per day for unlimited nationwide use and the charge applies only on the days the service is used.
About Boost Mobile
Based in Irvine, California, Boost Mobile, LLC, a subsidiary of Sprint Nextel Corporation, (NYSE: S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market. Boost Mobile is the fastest growing pre-paid wireless service over the past year in the U.S. and now has more than two million customers - the majority of which are under the age of 25. Boost-branded wireless phones with its exclusive Boost™ Walkie-Talkie service and Re-Boost® Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities. Experience Boost on the Web at www.boostmobile.com.
About Meijer
Meijer is a Michigan based family owned and operated grocery and general merchandise supercenter retailer operating 171 stores throughout Illinois, Indiana, Kentucky, Michigan and Ohio. For further information, contact Judith Clark (616) 735-8687. Additional information about Meijer can be found on the Internet at www.Meijer.com.