07.14.08
IRVINE and COSTA MESA, Calif. – The Boost Mobile Pro of Surf presented by Hurley, the seventh of eleven stops on the ASP World Tour and the only tour event held on the US Mainland, will take place at Lower Trestles in San Clemente, California, from September 7-13, 2008. Emphasizing its commitment to surfing, Boost Mobile has signed on as the ASP’s exclusive wireless partner and will host the competition for the seventh consecutive year. Hurley will make its return as presenting sponsor of the event, where the top 48 professional surfers in the world set their sights on the 2008 ASP World Title.
“Over the past six years we have continued, alongside Hurley, to raise the bar in surfing events and this year promises no less,” said Jeff Belizaire, Event Marketing Manager, Boost Mobile. “The Boost Mobile Pro brings athletes from all over the world together to compete at one of the U.S.’s most renowned surf locations – in fact, one of the places where surf culture was born, and we expect a thrilling turnout, both from our surfers and their fans.”
Surf fans can catch a preview of the event July 24 and 25 at the Boost Mobile Pro of Surf trials, being held at the US Open of Surf in Huntington Beach.
“We are so excited to be a part of such an amazing global event and look forward to seeing the standard of surfing fly up another notch this year,” said Pat O’Connell, surf marketing manager, Hurley. “The opportunity for these wildcards to surf against the best surfers in the world is such an honor, especially when you look at the records set at last year’s event. From Kelly [Slater] passing Tom Curran for the most WCT wins, to the attention the wildcards received, this event is one of the best platforms for athletes and spectators alike to experience the sport.”
The Boost Mobile Pro can be seen live via webcast at www.boostmobilepro.com. Competition hours will run from 8:00 a.m. to 5:00 p.m. on the five days selected for competition. The public may surf at Lower Trestles before and after the event. The surrounding surf breaks in the Trestles area remain open to public surfing throughout the event.
For more information, visit www.aspworldtour.com; www.boostmobile.com; and www.hurley.com.
About Boost Mobile
Based in Irvine, California, Boost Mobile, a division of Sprint Nextel Corporation, (NYSE: S), is a lifestyle brand focused on offering premium Pay As You Go wireless phones and services to the youth market. Boost is among the leading prepaid wireless services in the U.S. and now has 4.6 million customers - the majority of which are under the age of 25. Boost-branded wireless phones and services are available at national retailers, independent wireless dealers and convenience stores. Purchase and experience Boost on the Web at www.boostmobile.com.
About Hurley
Hurley is a leading global youth brand with strong roots in surf, skate, art, music and beach culture. Driven by creativity and freedom of expression, Hurley develops world-class products for guys, girls and kids, including sportswear, footwear, eyewear, accessories, loungewear, girl's swimwear and wetsuits. A wholly owned, independently run subsidiary of Nike, Inc., Hurley’s corporate headquarters are located in Costa Mesa, CA, with international offices in Tokyo, Sydney and Barcelona. For more information, visit www.hurley.com.
About ASP
The Association of Surfing Professionals (ASP) is the governing body of professional surfing. Crowning surfing’s undisputed world champions since 1976, the ASP sanctions the following tours: the ASP Men’s World Tour, the ASP Women’s World Tour, the World Qualifying Series (WQS) and the World Longboarding, Junior and Masters Championships. The ASP is dedicated to showcasing the world's best surfing talent in a variety of progressive formats and has revolutionized the way the world watches surfing via their webcasts. The organization is divided into seven different regions: Africa, Asia, Australasia, Europe, Hawaii, North America, and South America. These regions manage all their respective domestic affairs under the guidance of ASP International, which is located on the Gold Coast of Australia. ASP International and ASP North America are committed to the progression of surfing and are dedicated to continuing excellent relationships with their surfers, event operators, sponsors and media. For more information log onto www.aspworldtour.com.