06.04.08
Irvine, Calif. – Boost Mobile®, a lifestyle-based telecommunications brand and wholly-owned division of Sprint Nextel® (NYSE: S), is launching a cell phone recycling program to support Global Inheritance, a 501c3 non-profit organization working to reinvent activism for today’s young generation. Proceeds from the recycling effort will benefit POSTed, a new a website by Global Inheritance that provides schools with free artistically designed posters promoting everything from recycling and exercise to voting and energy conservation. To jump start the program Boost Mobile will donate $5,000 to Global Inheritance.
POSTed provides an entry point for students to get into the habit of thinking about the environment, social causes and world issues through the creativity of art. The various topics will create talking points and discussion among young people in a social and academic environment. Schools and students will be encouraged to download the artwork free of cost to use on campus and at school events. For more information, visit www.globalinheritance.org.
According to The Cassandra Report, issued in September by The Intelligence Group, 30 percent of those trendsetting youth surveyed indicated that The Environment topped Human Rights, AIDS, Cancer, and Drugs as the cause they are most passionate about.
“Trendsetting young people list “The Environment” as the cause they are most passionate about according to the most recent Intelligence Group Report,” said Danielle Alvarez, community relations manager, Boost Mobile. “Our young customers are concerned about environmental issues and Global Inheritance is providing a program that enables them to take action. When you couple those things we can achieve something meaningful for today’s young people.”
Participating in Boost Mobile’s phone recycling program is hassle free and easy. The prepaid envelope is available online to download at www.boostmobile.com or when customers purchase a new Boost phone the envelope will be in the phone box. Used mobile phones can be in any condition, any brand, and do not need to have batteries. Recycling old mobile phone(s) is environmentally friendly and environmentally responsible and by doing so participants can support a charity that believes in educating and empowering youth about the environment and other social issues.
“Global Inheritance is excited to partner with Boost Mobile to encourage activism through the recycling of cell phones to assist the POSTed campaign in its efforts to empower students and teachers across the world with news ideas in creating a global balance,” said Eric Ritz, executive director, Global Inheritance.
Partnering with Global Inheritance is one more step Boost Mobile is taking in being environmentally responsible. In addition, to partnering with Global Inheritance and the launch of the phone recycling program, Boost uses recycled materials for handset packaging and provides customers with phone accessories made from environmentally friendly materials.
About Boost Mobile
Based in Irvine, California, Boost Mobile, a division of Sprint Nextel Corporation, (NYSE: S), is a lifestyle brand focused on offering premium Pay As You Go wireless phones and services to the youth market. Boost is among the leading prepaid wireless services in the U.S. and now has 4.6 million customers - the majority of which are under the age of 25. Boost-branded wireless phones and services are available at national retailers, independent wireless dealers and convenience stores. Purchase and experience Boost on the Web at www.boostmobile.com.
About Global Inheritance
Born in 2002, Global Inheritance is a 501c3 non-profit organization working to reinvent activism for today's young generation. The organization’s programs focus on the power of creativity to communicate and push for progressive social change while rejecting conflict. Global Inheritance targets various subcultures, developing campaigns that cater specifically to each individual demographic. Every program is interactive so individuals are able to experience an issue first hand. For more information, visit www.globalinheritance.org.