A PICTURE IS WORTH A 1000 WORDS WITH PICTURECAST™ AVAILABLE FROM BOOST MOBILE
- Boost Mobile® is First Nationwide Pay-As-You-Go Wireless Service to Offer Getty Images’ PictureCast™ Service
IRVINE, CA – Prepaid wireless users now have a better way to catch up on the day’s most popular news headlines thanks to PictureCast™, a mobile phone application from Getty Images that displays visual images of the top news, sports and entertainment stories directly on Boost Mobile Pay-As-You-Go wireless phones. Boost Mobile® is the first Pay-As-You-Go wireless service to offer PictureCast™ which can be accessed using Boost™ Wireless Web. The application updates twice daily giving Boost customers a quick, portable and engaging way to keep apprised of the latest breaking news, sports headlines and celebrity gossip.
“Visual images can tell a story in the blink of an eye,” said Craig Thole, director of value add services, Boost Mobile. “With PictureCast™, at a glance Boost Mobile customers can now stay quickly informed on the latest happenings while on the go.”
PictureCast™ is available on the Boost Mobile i860, i855 and i875 handsets for a monthly subscription fee of $2.99 plus $.20 daily web charge for unlimited usage. To register for PictureCast™, Boost Mobile customers can go online via the Boost™ Wireless Web directly from their Boost Mobile phone. PictureCast™ is a trademark and service mark owned by Getty Images, Inc.
“Getty Images is very excited to bring our PictureCast™ application to Boost Mobile, providing their trendsetting customer base with the most compelling, visual imagery from today’s news, sports and entertainment headlines,” said Brooks McMahon, vice president of new products and platforms at Getty Images. "Boost Mobile’s customers continue to rely on their mobile devices to stay connected, informed and entertained, and imagery is an integral part of this interactive experience.”
About Boost Mobile® Products and Services
Boost Mobile offers Boost-branded wireless phones with its signature Boost™ Walkie-Talkie service, that allows unlimited instant nationwide communication at the touch of a button for $1.00 per day and the charge applies only on the days the service is used. By pressing the walkie-talkie button on the side of the phone, users can connect to anywhere from anywhere on Sprint Nextel’s nationwide iDEN network, in less than one second, for distances of thousands of miles. As the only wireless service provider to offer any true service differentiation by making Sprint Nextel’s Nationwide Walkie-Talkie service available as a Pay-As-You-Go feature, Boost Mobile enables today’s youth to communicate on their terms, at their own pace.
Most Boost Mobile handsets also include Boost™ Multi-Media Messaging, Text Messaging and Wireless Web, large color screens, preloaded Java®-enabled games and applications, GPS technology, preloaded music, polyphonic and voice ringtones, exclusive action sports and graffiti wallpapers, hands-free speakerphone VibraCall® alert, national roaming, voice activated dialing, voice notes and much more. Additionally, most Boost Mobile phones includebuilt in Java®-enabled technology, enabling customers to use Boost LIVE, a virtual video game arcade available on the Boost Mobile Web site (www.boostLIVE.com), to browse and download over the air Java® games, applications, Boost™ Call Tones, ringtones and wallpapers to personalize their handset to fit their unique style and vibe.
Boost Mobile Pay-As-You-Go pricing provides maximum value to youth customers by offering competitive peak and off-peak rates that meet their lifestyle needs. Calls are 20 cents per minute Monday through Friday, 7:00 a.m. to 9:00 p.m., and 10 cents per minute after 9:00 p.m. Monday through Friday and on weekends (long distance calling and roaming included at no extra charge).
Boost Mobile customers pay for minutes only as they need them through the purchase of Re-Boost® Cards. There are no credit checks, hidden charges or monthly bills. Re-Boost® Cards are available in $20, $30 and $50 denominations and may be purchased, as needed at all authorized Boost retailers.
About Boost Mobile
Based in Irvine, California, Boost Mobile, LLC, a division of Sprint Nextel Corporation, (NYSE: S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market. Boost is among the fastest growing wireless services in the U.S. and now has more than 3.1 million customers - the majority of which are under the age of 25. Boost-branded wireless phones with its exclusive BoostTM Walkie-Talkie service and Re-Boost® Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities. Experience Boost on the Web at www.boostmobile.com.
Media review units are available now to trial Boost™ PictureCast™. Please submit requests to Press@BoostMobile.com.
MEDIA CONTACT: Boost Mobile Media Bureau (949) 789-4900 Press@BoostMobile.com
