BOOST MOBILE PRO OF SURF PRESENTED BY HURLEY GOES LIVE WORLDWIDE ON WWW.BOOSTMOBILEPRO.COM SEPTEMBER 9 - 15

- Media Registration and Interactive Event Website Launches Today with Exclusive Content-

IRVINE and COSTA MESA, California - August 27, 2007 - The Boost Mobile Pro presented by Hurley, the only 2007 Foster's ASP World Tour event on the U.S. Mainland, brings the planet's best surfers to the World via a live webcast at www.BoostMobilePro.com. Last year's Boost Mobile Pro webcast set new standards in live online viewing and in 2007 the webcast experience will be elevated yet again as the World’s top surfers compete for $300,000 in prize money.

"We wanted to approach the webcast with the same production quality as the best sports TV show,” said Mark Fewell of Boost Mobile. "Surfing is one of the most exciting visual sports in the world and we want to show it in the way it deserves."

The webcast will start each day at approximately 7:30 a.m. (PST) with "The Dawn Patrol," a live variety morning show hosted by former ASP World Tour pro Pat O'Connell and Boost Mobile's Mark Fewell. The Dawn Patrol will run even if the surf does not support competition for the day. If conditions are good the webcast for the contest will begin at 8am. At approximately 5pm each day "The Late Break," a live variety afternoon show, will run hosted by Peter King and Jodie Nelson.

The Dawn Patrol will capture the European and South American audience, while the Late Break will be timed for the Australian and Asian markets. Both live shows will feature athlete interviews, highlight clips, swell forecasts, analysis of each day's competition and feature stories by Hurley brand ambassador Rosie O'Lafferty.

The webcast commentary team includes professional sportscaster David Stanfield, pro surfers and media personalities Mike Parsons, Pat O'Connell, Peter King, Rob Machado, Saxon Boucher, Jodie Nelson and Mitchell Ross. Special guest appearances will also be made by eight-time World Champion Kelly Slater and former event winner Richie Lovett, surfer/musician Tim Curren and Bob Hurley.

"The webcast is a place for the surfing world to connect with the tour and its personalities," said Pat O'Connell. 'Without overstating it, the webcast has been the biggest thing to happen for the ASP since its inception."

"We approach the Boost Mobile Pro presented by Hurley not just as a webcast production but from the perspective of a world-class, week-long sporting event featuring the earth's best surfers," said Philip Smith of Echo Entertainment, Boost Mobile's webcast production company for the Boost Mobile Pro. "We look forward to helping bring the Boost Mobile Pro to the web and beyond once again."

The Boost Mobile Pro webcast television production utilizes a state-of-the-art digital mobile production truck with built-in satellite facilities, six cameras, broadcast quality long lenses (the same ones used for football, baseball and basketball), a wireless water camera, a crew of 23 people, and the motivation to produce the best surfing or non-surfing webcast on the internet.

In addition to the live webcast, www.BoostMobilePro.com launched today as an interactive website with exclusive event photos, video clips, downloads, media registration for the event, promotions to win great prizes and a list of participating locations to watch the live webcast at viewing parties across the nation. The Boost Mobile Pro will also air on FUEL TV Monday, October 29 at 8pm ET/PT.

About 2007 Foster's ASP World Tour
The Association of Surfing Professionals (ASP) is the governing body of professional surfing. Crowning surfing's undisputed world champions since 1976, the ASP sanctions the following tours: the Foster's ASP World Tour, the ASP Women's World Tour, the World Qualifying Series (WQS) and the World Longboarding, Junior and Masters Championships. The ASP is dedicated to showcasing the world's best surfing talent in a variety of progressive formats and has revolutionized the way the world watches surfing via their webcasts. The organization is divided into seven different regions: Africa, Asia, Australasia, Europe, Hawaii, North America, and South America.

About Boost Mobile
Based in Irvine, California, Boost Mobile, LLC is at the epicenter of the action sports industry. A lifestyle-based telecommunications brand focused on offering premium pay-as-you-go wireless phones and services to the youth market, Boost resonates with its consumers through strategic partnerships with leading youth lifestyle brands and companies. Boost team riders comprise of more than 50 of the world's top action sports athletes, and include 2006 World Champion Kelly Slater, Cory Lopez, Makua Rothman, Shane Beschen, Rob Machado, Dane Reynolds, Jamie O'Brien, Ian Walsh, Kalohe Andino and Megan Abubo.

About Hurley
Hurley is a leading global youth brand with strong roots in surf, skate, art and music. Hurley develops world-class products for guys, girls, and kids, including sportswear, footwear, eyewear, accessories, girl’s swimwear and wetsuits. A wholly-owned, independently run subsidiary of Nike, Inc., Hurley is located in Costa Mesa, CA, with international offices in Tokyo, Sydney and Barcelona.

MEDIA CONTACTS: For more information, images and interview requests please contact:

ASP

Melissa Buckley
International Media Manager
970.946.4077
melissa@aspworldtour.com

Dave Prodan
North American Media Manager
949.678.0987
dave@aspworldtour.com

BOOST MOBILE

Boost Mobile Media Center
949.789.4900
press@boostmobile.com

HURLEY

KurenT Inc.
310.397.9025
andrea@kurentinc.com
lauren@kurentinc.com