BOOST MOBILE INTRODUCES ITS MOST FEATURE-RICH PHONE EVER WITH “UNLIMITED BY BOOST” FLAT RATE WIRELESS SERVICE
- Boost Mobile Adds Full-Featured and Stylish Motorola W385 to its CDMA Handset Lineup
IRVINE, Calif. – Boost Mobile®, a lifestyle-based telecommunications brand and wholly-owned division of Sprint Nextel (NYSE: S) has added the Motorola W385 to its Unlimited by Boost® cell phone offerings. The Motorola W385 is Boost Mobile’s most feature-rich phone ever with Bluetooth®, GPS, 4x Digital Zoom VGA Camera, Text and Multi-Media Messaging, Wireless Web, access to AOL®, Yahoo!® and MSN® Instant Messaging, Hands-free Speakerphone with Voice-Activated Dialing and Voice Recorder, and Customizable Photo Caller ID.
The Motorola W385 also includes demo versions of entertainment applications, such as Boost® Hookt, one the world’s largest mobile community chat rooms and Boost® loopt, a popular location-based social mapping service that enables mobile phone users to share their location, status messages, photos and other on-the-go experiences with friends. A monthly subscription charge is required with the full version of these applications.
“The W385 is among the most feature-rich phones available from any regional flat-rate prepaid wireless service,” said Neil Lindsay, vice president of product management, Boost Mobile. “And the handset comes preloaded with some of today’s hottest mobile social networking applications, and connects customers to Boost Mobile’s extensive selection of Real Music Ringtones, Exclusive Wallpapers and Java®-enabled Games and Applications.”
The Boost-branded phone doubles as a youth fashion accessory, including a two-toned color combination of Café Brown and Black Slate, Bright Color TFT Internal Screen, and vertically-oriented External Black-out Screen – all packaged in a sleek, fashionable soft-touch design.
Boost Mobile is offering the first month of unlimited voice service from the home calling area free of charge. The offer requires the purchase and new activation of a Motorola W385 phone that is available now for $129.99 at participating wireless dealers and Radio Shack® locations throughout California and Texas, and online at www.boostmobile.com. California and Texas residents can locate their nearest independent wireless dealer offering Unlimited by Boost by calling 1-877-TLK-MORE (855-6673) or online at www.boostmobile.com.
About Unlimited by Boost
Unlimited by Boost® is a wireless service available from Boost Mobile in parts of California and Texas that offers local residents unlimited local and nationwide long distance calling from their home calling area for a fixed monthly price from $45 to $55 depending on location. Customers making or receiving calls outside of their home calling area are charged 15 cents per minute. As with all service plans available from Boost Mobile, there are no term contracts, credit checks or activation fees.
Unlimited by Boost offers California and Texas residents a significantly larger home calling area than current competing flat rate wireless services in these markets, and the service operates on the robust nationwide CDMA network, providing customers with high-quality wireless service that enables them to use their mobile phones virtually anywhere in the U.S, while connected to the Nationwide Sprint Network.
Additionally, Unlimited by Boost customer benefits, offered at no additional charge, include voice mail, caller ID, call waiting, three-way calling, and text messages received. Customers can purchase plans including unlimited text messaging for flat monthly rates ranging from $50-$60 depending on location. For those who do not have an unlimited text messaging plan, text messages received are included at no extra charge and only 10 cents per message to send. This does not include charges for multimedia messages.
Boost Mobile launched its Unlimited by Boost service with advertising support in California and Texas approximately three months ago and has already signed on more than 100,000 customers. The introduction of Unlimited by Boost marks Boost Mobile’s first product and service offering to take advantage of the Sprint CDMA network technology. Boost Mobile will continue to sell and support both Pay-As-You-Go and Boost Premium PrepaidSM (hybrid) wireless services and handsets nationwide that operate on the Sprint Nextel iDEN network.
About Boost Mobile
Based in Irvine, California, Boost Mobile, LLC, a division of Sprint Nextel Corporation, (NYSE: S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services. Boost is among the fastest growing wireless services in the U.S. and now has more than 4.5 million customers. Experience Boost on the Web at www.boostmobile.com.
Please contact the Boost Mobile Media Bureau, and, or Pia Burone at Allison & Partners if you are interested in receiving a Motorola W385 phone for review or if you would like to speak with a Boost Mobile executive.
Boost Mobile Media Bureau
Pia Burone, Allison & Partners
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