07.15.09
IRVINE, Calif. – Boost Mobile, a division of Sprint Corporation (NYSE: S) offering quality wireless phones and flexible service plans with no contracts or activation fee, is teaming up with Mexico's Club Deportivo Guadalajara (CD Guadalajara), the popular soccer team commonly known as Chivas, as the official wireless partner of its three city U.S. tour. The partnership was secured by Soccer United Marketing, which serves as Club Deportivo Guadalajara's commercial agent in the United States.
Boost Mobile continues to expand its Hispanic outreach by partnering with CD Guadalajara. Founded in 1906, CD Guadalajara Chivas have won 11 championships.
Guadalajara's first U.S. game against FC Barcelona is scheduled for Saturday, August 8, 2009 at Candlestick Park in San Francisco. The remaining schedule will be posted on www.boostmobile.com/community.
"Boost Mobile celebrates the passion that Hispanics have for the most popular sport in the world to join Mexico's most popular and emblematic team," said Mirna Aceituno, manager of Hispanic marketing for Boost Mobile. "We are very excited to offer our customers the opportunity to enjoy their favorite team in the United States."
At each game, Boost Mobile will host "Zona Chivas". During the first hour of the event, the first 100 fans with a purchased ticket will engage in a multilevel experience where they have a chance to make a 5 minute international voice call to Mexico City, Guadalajara and Monterrey or use Boost's exclusive International Connect Walkie-Talkie service to walkie talkie to family and friends in Mexico and parts of South America, where service is available. Other on-site activities include soccer ball juggling contests, a ringtone booth and a photo opportunity with a legendary Chivas player and the Boost girls.
"Club Deportivo Guadalajara is a world-class soccer club with a large, extremely loyal fan base in the United States," said Michael Gandler, vice president of business development for Soccer United Marketing. "Boost Mobile, a company with an ever-expanding consumer base, will be able to connect with the legions of 'Chivas' fans who eat, breathe and live fútbol."
As part of this partnership, a legendary Chivas player will be present at Boost Mobile retail locations to sign autographs and meet and take pictures with fans. In addition, Boost Mobile will donate $1,000 to a local charity in each city the game will be played.
About Boost Mobile
Boost Mobile, the prepaid division of Sprint Nextel (NYSE: S), redefines value for wireless consumers with its 'Monthly Unlimited' service, offering unlimited anytime calling, text messaging, wireless web and exclusive Boost® Walkie-Talkie service with a national calling area for $50 a month.
Boost Mobile 'Monthly Unlimited' offers flat-rate, nationwide service in 15,800 cities throughout the United States on the Nextel National Network – all with no additional telecom taxes, activation, roaming, traveling or long distance fees. Boost Mobile offers a selection of quality handsets from Motorola, ranging from entry-level to high end, as well as worry-free calling plans that enable customers to pay by the minute, day or month. Boost-branded wireless phones are available nationwide at nearly 20,000 major retail stores including Best Buy, Radio Shack, Target, Wal-Mart; Sprint retail stores and independent wireless dealer locations; with Re-Boost® available at approximately 100,000 locations throughout the U.S. Purchase and experience Boost Mobile on the Web at MySpace, Facebook, Twitter and www.boostmobile.com.
About Soccer United Marketing
Founded in 2002, Soccer United Marketing (SUM) is the preeminent soccer business company in North America. SUM holds the exclusive rights to the most important soccer properties in the region, including: all commercial rights to Major League Soccer; the United States Soccer Federation; promotional and marketing rights to Mexican National Team games played in the United States; the marketing and promotion of the CONCACAF Gold Cup™, and marketing, promotional and broadcast rights to the prestigious eight-team Mexican club tournament - InterLiga™. SUM also manages promotional and marketing rights in the United States for Mexico's most popular sports team, Club Deportivo Guadalajara (Chivas).
In addition, SUM created SuperLiga, the innovative professional tournament between MLS and Mexico's First Division clubs that debuted in 2007, as well as the Pan-Pacific Championship, an international soccer tournament that crowns the top club from the Pan Pacific region. In 2008 SUM entered into a long term partnership with FC Barcelona which includes tours of the legendary Spanish club. These global properties are represented by SUM's slogan: One Sport. One Company.™ For more information, please visit www.SUMworld.com.
Media Contacts:
Boost Mobile Media Bureau
Office: 949.748.3440
Email: Press@BoostMobile.com