09.15.09
Partnership to leverage Boost's Sin Abusos Platform and the Brand's $50 Unlimited Service Offering
IRVINE, Calif. - Boost Mobile®, a division of Sprint (NYSE: S) that offers wireless phones and services with no contracts, credit checks or activations fees, announced today the selection of New York-based agency The Vidal Partnership (TVP) as AOR for Boost Hispanic public relations initiatives. As AOR, TVP will be responsible for developing a PR strategy supporting Boost's Sin Abusos marketing campaign, as well as the brand's key Hispanic initiatives on a national and local level.
"Our partnership with TVP will help Boost establish and strengthen our connection with the Hispanic community, who we believe can benefit from Boost's unlimited $50 plan," said Shawn Glisson, field communications manager for Boost Mobile Communications. "As we continue to ramp up our efforts in the community, we will look to TVP to help us communicate Boost's unique offering to consumers, which include good value, quality service and transparency."
Boost continues to make its mark in the prepaid cell phone market. Earlier this month, the company announced it received recognition from TopTenREVIEWS which ranked Boost Mobile #1 with a gold award for its 2009 prepaid cell phone review.
"We welcome Boost to our TVP family and look forward to reinforcing the brand's message of value through innovative and creative public relations initiatives," said Kevin Finke, managing partner, director of public relations and promotions at The Vidal Partnership. "The Hispanic consumer represents an increasingly growing segment in the cell phone industry. With Boost's unique marketing proposition and achievements in customer service, we look forward to identifying efforts that will solidify the bond between the brand and the Hispanic consumer."
The Vidal Partnership also handles PR duties for Boost's parent company Sprint.
About Boost Mobile
Boost Mobile, a division of Sprint Corporation (NYSE: S) that offers wireless phones and services with no contracts, credit checks or activation fees, and was named 2009 North American Prepaid Mobile Service of the Year by analyst firm Frost & Sullivan, redefines value for wireless consumers with its 'Monthly Unlimited' service, offering unlimited anytime calling, text messaging, wireless web and exclusive Boost® Walkie-Talkie service with a national calling area for $50 a month.
Boost Mobile 'Monthly Unlimited' offers flat-rate, nationwide service in 17,500 cities throughout the United States on the Nextel National Network – all with no additional telecom taxes, activation, roaming, traveling or long distance fees. Boost Mobile offers a selection of quality handsets from Motorola, ranging from entry-level to high end, as well as worry-free calling plans that enable customers to pay by the minute, day or month.
Boost-branded wireless phones are available nationwide at nearly 20,000 major retail stores including Best Buy, Radio Shack, Target, Wal-Mart; Sprint retail stores and independent wireless dealer locations; with Re-Boost® available at approximately 100,000 locations throughout the U.S. Purchase and experience Boost Mobile on the Web at MySpace, Facebook, Twitter and www.boostmobile.com.
About The Vidal Partnership
Established in 2000, The Vidal Partnership is the largest independent Hispanic marketing communications agency in the U.S. and has been named: Advertising Age Multicultural Agency of the Year in 2002 and 2004, Adweek's Hispanic Agency of the Year in 2004, Advertising Age Five Star Winner for 2005 and Advertising Age A-List Agency for 2006, 2007 and 2008. The agency’s client roster includes Cadbury Adams USA, Diageo North America, Heineken USA, JC Penney, Johnson & Johnson, Kraft Foods, MasterCard International, National Football League, Sprint Nextel, The Home Depot, and Wendy’s International. The Vidal Partnership is headquartered in New York City. For more information, visit www.vidalpartnership.com.
Media Contacts
Boost Mobile Media Bureau
949.748.3440
Press@BoostMobile.com
Andy Checo
The Vidal Partnership
646.356.6739
acheco@vidalpartnership.com