10.12.09
Boost Mobile Continues to Broaden Brand Appeal to New Consumer Segments with the Announcement of NHRA Partnership
IRVINE & GLENDORA, Calif. – Boost Mobile®, a division of Sprint (NYSE: S) that offers no contract wireless phones and services; today announced a partnership with NHRA Full Throttle Drag Racing Series for the remainder of the 2009 season. As a part of the agreement, Boost Mobile will launch a new NHRA Drag Racing application that includes live race features, such as live timing and scoring from NHRA Full Throttle Drag Racing Series events, news and articles, race results, blogs, track overviews, race schedules, team reports, point standings, and recap articles from NHRA Full Throttle Drag Racing Series events.
"Partnering with NHRA Full Throttle Drag Racing Series is a great opportunity for Boost Mobile to broaden our brand and product appeal to new audiences with an application that provides real value to the fans," said Neil Lindsay, chief marketing officer, Boost Mobile.
Boost customers can find the java-based application in the application's store via Boostlive. It costs a one time fee of $5.99 for unlimited use.*
In addition to the mobile application, Boost Mobile will have a presence on NHRA.com, display and fan engagement activities at select NHRA Full Throttle Drag Racing Series events, and broadcast elements through NHRA's broadcast on ESPN2/ESPN2HD.
"We are proud to have Boost Mobile as a partner on NHRA's first major mobile initiative," said Gary Darcy, senior vice president, sales and marketing, NHRA. "We believe the new NHRA application will add tremendous value to our loyal fans seeking access to live race features, as well as news and information on a 24-7 basis."
About Boost Mobile
Boost Mobile, a division of Sprint Corporation (NYSE: S) that offers wireless phones and services with no contracts, credit checks or activation fees, and named 2009 North American Prepaid Mobile Service of the Year by analyst firm Frost & Sullivan, redefines value for wireless consumers with its 'Monthly Unlimited' service, offering unlimited anytime calling, text messaging, wireless web and exclusive Boost® Walkie-Talkie service with a national calling area for $50 a month.
Boost Mobile 'Monthly Unlimited' offers flat-rate, nationwide service in 17,500 cities throughout the United States on the Nextel National Network – all with no additional telecom taxes, activation, roaming, traveling or long distance fees. Boost Mobile offers a selection of quality handsets from Motorola, ranging from entry-level to high end, as well as worry-free calling plans that enable customers to pay by the minute, day or month.
Boost-branded wireless phones are available nationwide at nearly 20,000 major retail stores including Best Buy, Radio Shack, Target, Wal-Mart; Sprint retail stores and independent wireless dealer locations; with Re-Boost® available at approximately 100,000 locations throughout the U.S. Purchase and experience Boost Mobile on the Web at MySpace, Facebook, Twitter and www.boostmobile.com.
About NHRA
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. It presents 24 national events through its NHRA Full Throttle Drag Racing Series. NHRA has 80,000 members and 140 member tracks. The NHRA-sanctioned sportsman and bracket racing series provide competition opportunities for drivers of all levels. The NHRA develops the stars of tomorrow by offering the NHRA Lucas Oil Drag Racing Series, NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers the Jr. Drag Racing League for youth ages 8 to 17.
*Additional charges may apply