11.17.09
Latest Installment of 'Unwronged' Advertising Campaign Sheds Light on Santa's Money Saving Tactics
IRVINE, Calif. – Boost Mobile®, the division of Sprint (NYSE: S) that offers great value with unlimited talk, text and Web on a dependable nationwide network, unveils the next installment of its 'Unwronged' commercials, this time featuring Santa Claus. This holiday season even Santa is being abused with an overpriced cell phone plan and is forced to make cutbacks in the form of a seven-foot-tall elf and donkey stand-ins to lug his sleigh.
"Santa is cutting back; his workshop is looking a little tattered, his elves aren't as chipper and he has traded in his reindeer for donkeys," said Neil Lindsay, chief marketing officer, Boost Mobile. "Santa needs to switch to the Boost Mobile nationwide $50 Monthly Unlimited plan to help get his finances back on track."
The spot will begin airing on November 17 and will feature the Motorola Debut™ i856, Boost Mobile's first push-to-talk slider phone. With its enhanced features, Debut is a perfect match for the Boost Mobile $50 Monthly Unlimited plan, which offers unlimited, nationwide, anytime calling, text messaging, wireless Web and walkie-talkie service in 17,500 cities throughout the United States on the Nextel National Network – all with no additional telecom taxes, activation, roaming, traveling or long distance fees.
The TV spots will begin airing today and run through the remainder of the year on 20 networks and cable TV stations, including NBC, FOX, ESPN, ABC Family, Bravo and TBS.
The creative behind these commercials once again comes from Boost Mobile's advertising agency of record, 180LA, and highlights Boost Mobile as the answer to wireless competitors' wrongs.
"Santa's naughty list is quickly filling up this year with wireless companies that charge taxes and other fees," said Gavin Milner, creative director, 180LA. "Once again, though, Boost Mobile proves that they operate on the side of right."
Boost Mobile offers affordable alternatives to long-term wireless contracts, providing flexible payment options and value for budget-minded consumers. With service plans enabling customers to pay for their wireless service by the minute, day or month, Boost customers can choose a plan that fits their needs.
About Boost Mobile
Boost Mobile, a division of Sprint Corporation (NYSE: S) that offers wireless phones and services with no contracts, credit checks or activation fees, and named 2009 North American Prepaid Mobile Service of the Year by analyst firm Frost & Sullivan, redefines value for wireless consumers with its 'Monthly Unlimited' service, offering unlimited anytime calling, text messaging, wireless web and exclusive Boost® Walkie-Talkie service with a national calling area for $50 a month.
Boost Mobile 'Monthly Unlimited' offers flat-rate, nationwide service in 17,500 cities throughout the United States on the Nextel National Network – all with no additional telecom taxes, activation, roaming, traveling or long distance fees. Boost Mobile offers a selection of quality handsets from Motorola, ranging from entry-level to high end, as well as worry-free calling plans that enable customers to pay by the minute, day or month.
Boost-branded wireless phones are available nationwide at nearly 20,000 major retail stores including Best Buy, Radio Shack, Target, Wal-Mart; Sprint retail stores and independent wireless dealer locations; with Re-Boost® available at approximately 100,000 locations throughout the U.S. Purchase and experience Boost Mobile on the Web at MySpace, Facebook, Twitter and www.boostmobile.com.
About 180LA
180 (www.180LA.com) and (www.180amsterdam.com) is an international creative agency with offices in Amsterdam and Los Angeles. 180 employs 225+ people from over 32 countries. 180's client roster includes adidas International, Sony Consumer Electronics USA, Sony Corporation, Boost Mobile, Amstel Beer, HBO, and Omega Watches. 180 specializes in consumer, brand and product strategy, and offers a spectrum of expertise, including: content creation, digital marketing, retail marketing, design, and advertising. The agency is organized to work separately by discipline, or together to offer cross-channel solutions for its clients.