BOOST MOBILE AND RETNA TEAM UP TO PRESENT AN EXCLUSIVE MOBILE ART CONTENT COLLABORATION

- Leading Youth Wireless Provider Partners with Renowned Artist offering Exclusive Art to Customers -

IRVINE, Calif. – January 16, 2007 – Boost Mobile® today announced an exclusive content deal with Los Angeles-based artist RETNA offering its youth wireless customers an opportunity to own and experience a piece of artwork from the renowned artist on their Boost Mobile phone, for a fraction of the high gallery fees.

“We are extremely fortunate to have the opportunity to collaborate with talented artists such as RETNA, and are pioneering in our efforts to differentiate this high quality content,” said Jeff Park, director of business development for Boost Mobile.  “We are developing an intense and immersive experience on the web that is consistent with the quality of the artist’s work and enables Boost customers to experience their art in a meaningful way.”

On display at Boost Mobile’s Street Culture Lounge and Gold Box Mission during the MAGIC and ASR tradeshows, the partnership with RETNA expanded beyond wireless content. Boost Mobile also plans to collaborate with the artist to design limited edition mobile accessory collections, as well as other products that are relevant to mobile communication and pop culture. Boost Mobile’s support of a creative lifestyle, culture and attitude is represented by this exclusive deal as an extension of the brand’s commitment to enhancing the youth wireless experience.

“Working with Boost Mobile has turned into an extremely exciting relationship for me,” said RETNA. “I’m looking forward to building this into an even more solid partnership in the future, beginning with using the mobile phone as a new canvas, allowing me to introduce a brand new audience to my style.”

Beginning later this month, RETNA’s custom designed wallpapers will be available for purchase to Boost Mobile customers directly from their Boost Mobile phone via Boost Wireless Web or at www.boostmobile.com for an expected price of $1.99. Boost Mobile’s strategic alliance with artists, such as RETNA, opens an opportunity for a wider audience to get acquainted with some of the country’s most sought after artists.

About RETNA
Los Angeles-based RETNA’s more well-known mediums include corporate advertisements of women from illuminated signs embellished in a style that not only recalls Mayan and Egyptian hieroglyphs but even the aesthetic heights of Byzantium with its mosaic tiling of Christ and other deities. In one work, the well-known and ill-fated r’n’b singer, Aaliyah, gazes upwards while color explodes like jeweled fragments around her. RETNA’s intervention in these advertisements elevates the perception of the mostly anonymous females - fodder for representing desire and selling other objects - to a form of idolatry. PICA Perth Institute of Contemporary Arts. Australia. www.Marquislewis.com

About Boost Mobile
Based in Irvine, California, Boost Mobile, LLC, a division of Sprint Nextel Corporation, (NYSE: S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market.  Boost is among the fastest growing wireless services in the U.S. and now has more than 3.8 million customers - the majority of which are under the age of 25.  Boost-branded wireless phones with its exclusive Boost™ Walkie-Talkie service and Re-Boost® Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music and action sports-related activities. Experience Boost on the Web at www.boostmobile.com.

To inquire about the exclusive content deal, to obtain images, or to speak with one of  the artists, please contact Sarah Cirkiel scirkiel@pitchcontrolpr.com or Jill Meisner jmeisner@pitchcontrolpr.com at Pitch Control Public Relations 212.475.4919. For more information regarding Boost Mobile please contact the Boost Mobile Media Center at 949.789.4900; press@boostmobile.com