CELLFIRE IGNITES BOOST MOBILE

- Boost Customers Can Now Save Big Using Cellfire Mobile Coupons -

SAN JOSE, California - October 16, 2007 - Cellfire, Inc. has unveiled a partnership with Boost Mobile®, one of the fastest growing wireless services in the U.S, to provide mobile coupon and discount offers to the more than 4.5 million Boost customers nationwide.  Boost Mobile, which has strong appeal among today’s youth, selected Cellfire because it offers savings on many of the products and services its subscribers value.
 
"Targeted services that meet the specific lifestyle wants and needs of our customers at an affordable price have contributed to our industry-leading growth," said Courtney Bunn, senior product marketing manager, Boost Mobile.  "And easy access to free mobile coupons from Cellfire provides our customers with additional opportunities to save and is yet another example of a value-added application that helps our customers do more with their Boost phones."

Cellfire makes it easy for Boost users to find and use valuable deals delivered directly to their wireless handsets.  To access Cellfire, Boost customers visit Web Home, select Surf the Web, and select Cellfire Coupons.  Boost customers also can download Cellfire’s application to their mobile phones (http://www.cellfire.com/help/download/?compatible=t) to receive a wide range of mobile coupons for participating national and local merchants.  Cellfire’s discount offers are automatically uploaded to Boost Mobile phones, enabling customers to access instant savings.

"Boost Mobile understands there is a significant opportunity in reaching the young people who use their mobile phones just like a wallet," said Brent Dusing, CEO, Cellfire.  "By being on deck, Boost Mobile customers can easily and quickly start saving on their favorite products and services from national and local merchants."

Cellfire is the only nationwide mobile coupon and discount offer service.  Cellfire automatically delivers savings directly to consumers via their mobile phones, and provides frequently updated discounts specific to their geographic area.  Unlike text-based offers, Cellfire’s application-based service enables consumers to easily store, search and use many discounts across multiple merchants and locations.

Cellfire’s growing list of participating merchants include Domino’s Pizza, Hardee’s, Hollywood Video, T.G.I. Friday’s, 1-800-flowers.com, Virgin Megastores, Taco Bueno, Wienerschnitzel and numerous local merchants across the US.  

About Cellfire, Inc.
Cellfire provides consumers with convenient discounts directly on their mobile phones. Cellfire is the first nationwide mobile coupon and discount offer service that allows consumers to easily access deals from brand-name merchants nationwide through their cell phone.  Founded in January 2005, Cellfire is headquartered in San Jose, California.  For more information or to download Cellfire, visit www.cellfire.com.

About Boost Mobile
Based in Irvine, California, Boost Mobile, LLC, a division of Sprint Nextel Corporation, (NYSE: S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market.  Boost is among the fastest growing wireless services in the U.S. and now has 4.5 million customers - the majority of which are under the age of 25.  Boost-branded wireless phones with its exclusive BoostTM Walkie-Talkie service and Re-Boost® Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities. Experience Boost on the Web at www.boostmobile.com

Media Contacts:
Boost Mobile Media Bureau
949.789.4900
Press@BoostMobile.com


Mary Placido
GolinHarris
415-274-7902
mplacido@golinharris.com