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BOOSTED ANNOUNCES NEW MOBILE LIFESTYE ACCESSORY LINE OF HEADPHONES AND CO-BRAND WITH GRENADE AT ASR TRADESHOW

01.23.08

Boosted’s Latest Mobile Lifestyle Accessory Product to Debut at ASR, Including Exclusive Grenade Co-Brand

SAN DIEGO, Calif. — At this season’s ASR tradeshow, January 24 - 26, Boosted, a line of mobile device accessories catering to the lifestyle of today’s fashion and technology forward customers regardless of their wireless carrier, is announcing its latest product, Boosted Headphones. The Boosted Headphones come in three models Stiloso a classic vintage look with the technology for the sound of today; Grande, a over the ear DJ style monitor headphone; and the Pequeno, a on ear style DJ monitor headphone.

Available this spring, the Boosted Headphones are engineered to produce optimum sound from a mobile phone while maintaining the integrity of other compatible devices. A slim profile answer/end call button and in-line microphone allows for simple switching between calls and music. Each headphone will also come standard with a 2.5 jack to connect with most mobile phones and three interchangeable tips for compatibility with most MP3 devices, DJ equipment, and the iPhone. Design features are unique to each model focusing on usability and long-term comfort. The Boosted Grande Headphones are designed with features specific for the DJ and/or Music Lover including ultra-soft ear padding on the swivel earcup with auto return for single-sided monitoring and beat matching. Each model comes in three color ways.

“We believe there is no one lifestyle driven headphone product that caters to the mobile devices we use in our everyday lives so we decided to make one that fills that need,” says Jeff Park, Director of Business Development. “The Boosted Headphones are an affordable solution that fills the gap in the marketplace without compromising quality, style and sound.”

Also premiering at ASR is the exclusive Grenade x Boosted Headphone, available this fall. Grenade and Danny Kass have formed a coalition with Boosted to produce an exclusive headphone that looks as good as your music sounds. The Grenade x Boosted Headphone features an exclusive Grenade camo designed by Danny Kass and the Grenade team. Grenade is the latest brand to join the Boosted family and its exclusive collaborations.

“It has been a while in the making and finally we bring you the Grenade x Boosted headphone, says Danny Kass. “Music has been a huge influence in my life and riding so it’s important to have a set that reach ear blowing volume. To take your music to the next level get boosted with these limited headphones.”

Boosted is the mobile lifestyle accessory brand of choice for youth with a quality and affordable product that youth are proud to purchase and wear.

Show attendees can preview the Boosted collection on display at the Boosted Showcase Gallery (#1939), in addition to Boost Mobile’s latest handsets featuring exclusive wallpapers by Boosted’s artist content partners that are available for purchase at www.boostedmobile.com for $1.99. Boost Mobile is also returning as presenter of the Goldbox Mission for the sixth consecutive show. The space showcases underground creativity, forward thinking brands, and custom inspired products in action sports apparel. Attendees will have the opportunity to relax in the lounge, listen to music spinning daily from a variety of DJs, and enjoy complimentary coffee, tea and a happy hour at the Boost Mobile Showcase Gallery.

About Boosted
Boosted, is a lifestyle brand passionate about and influenced by art, music, design and popular culture. Boosted develops products and content to enhance the mobile lifestyle of today’s youth, and uses its resources to shine the light on the deserving or under recognized. The collection includes original artist created content and mobile device accessory solutions including audio headsets, carrying cases, toy inspired desktop device holders, desktop speakers, amongst others. For more information, visit www.BoostedMobile.com.


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